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The Lineage of Display[Marketing]

Marketing is a signal broadcast to strangers that the thing exists. Flowers, peacocks, and scent-marks were running that strategy a hundred million years before the first ad.

HOW A SIGNAL LEARNS TO BE SEEN AT A DISTANCE, BEFORE ANY DEAL BEGINS  ·  HOVER TO EXPLORE  ·  DRAG TO SCROLL

LineagesOverview·Recognition·Exchange·The Deal·Signaling·The Salesperson